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What's the right social media platform for my business?

Updated: Feb 10, 2022

Social media is an absolute boon for anyone starting an online business, or any business in fact! It offers a variety of gimmicks to promoting your product and getting your audience in touch with you faster than ever, making things an absolute cakewalk.

There are so many social networking platforms that might be equally appealing to the eye, yet selecting the one suited for your business might just get a tad bit overwhelming.... But hey, hold your horses!

What's the right social media platform for my business?

Viola! This is where we come in. Let’s talk about all those social media platforms that will help skyrocket your business digitally.

Straighten up, wash your face and let’s get down to business!

The first thing you need to know is that there’s plenty of fish in the sea. All you have to do is pick the one that’s best suited for you. The same goes for Social Media!

Well, to get the best of everything! The best reach, target audience and promotions in one way or the other make use of the platforms that we'll be discussing later in this blog.

All you have to do is list down your preferences and set your target audience, and we’ll tell you where and how to aim your shots at the best possible Social Media channels.

During the process, we’ll also explain how these platforms work and how you can use them to get a head start on your digital journey!

Now, without wasting any more of your time, let’s discuss some of the best digital and social media platforms that can help boost your business marketing:

1. YouTube - Also the new age television

From ‘Cute kitten’ videos to those ‘Top 5 Scary videos’, this platform has come a long way with over 2.29 billion active users every day. The key demographics include all genders from ages 13 and above.

What you probably didn’t know is that YouTube is the second most popular platform and the second largest search engine! It is used by more than half the digital marketers throughout.

You know, Statistics (with a caps) say that at least over one billion hours is spent over YouTube content and is spread over more than one hundred countries and innumerable languages.

Now, here's how you can get the best of YouTube:

  1. Collaborating with channels will effectively expose your channel to viewers of different creators. Now you’re wondering how to do that?

    1. Give each other shoutouts by easily mentioning them either on the description below with a link to their channel or directly in between your video content.

    2. Make crossover videos. Viewers turn into fans when they see their favourites together.

  2. Explainer Videos

  3. Quality Content on your channel

  4. Random Fact: Tesla has a subscriber base of 2.06 million & apple with 15.2 million subscribers!

  5. Posting small teaser stories about your work.

  6. From your yoga playlist, late-night music sessions to all quality content are received well on youtube

And don’t you worry about the engagements. You’ll get them through:

  • Views,

  • Likes,

  • Shares,

  • Saves,

  • Comments and

  • Subscriptions from your viewers.

For instance, one killer brand which used influencer marketing to the next level on YouTube music videos is Beats by Dre! Most of the celebrities signed up to use this brand on their music video which had phenomenal reach making this one of the top premium audio brands.

2. Facebook

We don’t think this platform requires any intro. Facebook has, over the years, become one of the topmost and largest social media platforms globally.

This formerly digitized version of the student information directory at Harvard, has now transformed into a huge social networking site. It is used widely by people including the young to even the older segment of our population. Its monthly active users are more than 2.7 billion in number.

Did you know?

Facebook and Google are said to have a ‘duopoly’ over digital marketing.

Furthermore, Facebook itself has a fair share (which is more than one fourth) of accounts belonging to many important business organizations!

A Facebook business page has become a necessity for a business or brand, and needs to be updated regularly. With such an extensive charm, we can tell you that Facebook readily offers you the chance to transform your business clientele into a whole community!

Extract the best of Facebook by:

  1. Sharing ‘behind-the-scenes’ of your business with your followers! Let’em in on the dirt ;)

  2. Regularly update them with brand-new deals on your products/services!

  3. Let them know what's new! Upcoming news relating to your work, engaging with your target audience through posts including polls is a proven way of attracting engagement.

  4. Addressing "Frequently asked questions" and creating fun games to keep your audience interested and involved would be a game changer!

  5. A good brand guideline with aesthetics is a great starting point.

What's the right social media platform for my business?

Creating a profile here is a piece of cake! Use it to keep closer touch with your customers.

For example, an inspiring video posted on Facebook by Dove Company helped it gather millions of views and numerous likes, comments and shares. In the video, they hardly mention the brand. That campaign from Dove changed the entire perspective of marketing on Facebook. Content marketing rules the house.

3. Twitter - AKA Parliament

Now, let’s talk about Twitter, shall we?

Twitter has always been known to be a social networking website that is highly used by ‘recognized faces’. With its cute little ‘tweets’, Twitter has attracted more than 187 million users on a daily basis! Its usage is pretty simple and is being used by all genders (though more popular among males) from ages 18 and above.

Fun Fact: Around 40% of its users are degree holders which means the demographic holds high earners! (Or that's what we thought before we realized, we hold a degree, but, it doesn't matter)

We’d also like to tell you that Twitter is a kind of microblogging platform for users to broadcast their activities. It is a swift and candid platform, and you can keep track of who is talking about your business or brand and your product/services.

Twitter also lets its users use programs like TweetDeck to observe tweets and schedule tweets for posting.

This can be a new way to reach customers. However, it will only work for some industries and must be updated regularly with a good tactic in place to be fruitful.

Customers have started taking their complaints to Twitter. Companies are now under pressure to respond to these comments in a sane way. So strong online reputation management is mandatory if you are into consumer goods.

An Example of its effective usage is Netflix using its Twitter handle to create original moments and commentary within pop culture.

What's the right social media platform for my business? - Twitter

4. Linkedin - The Tinder account for corporates

What's the right social media platform for my business?  - Linkedin

Okay, we just can’t stress enough on LinkedIn! ( We are sooo done with it!)

This Social Media Platform has over 740 million active users including over 55 million registered companies. 40% of them use it every day causing a collective interaction of over 1 billion every month. It is widely used by folks between the ages of 21 to 65. (That's actually pretty much everybody.) LinkedIn is a networking channel for all kinds of professionals causing all sorts of B2B & B2C companies to make use of this platform.

Wanna know how it works?

LinkedIn users give a general idea of themselves in the biography section, achievements, schooling, and expertise. They can put up a resume if they want to.

Data is king, but content is queen, and the lady rules the house. With LinkedIn’s sponsored ads you hit the right business market. If you want to sell a pen especially made for CEOs (If you have one, we'd be interested to get one for ours) then LinkedIn offers this filter on its campaign.

Just a few pointers and you'll be your own LinkedIn master

  1. Make an account and try to make it as appealing as possible! Consider it as the face of your brand.

  2. Gaining followers in your target audience!

  3. Keep your target audience in the loop! Regular updates about your business objectives will show your commitment to your work and clients.

  4. Showcase your best work and talents to gain more clients who are looking for people that are skilled in specific areas.

What's the right social media platform for my business? - LinkedIn Zomato post

5. Instagram - The all in all

Did you know that Instagram is not just a tiny source of personal entertainment now? ( Yeah you do, who are we kidding.)

1.38B+ users are active on this very famous social media platform.

Instagram supports all sorts of small and large-scale businesses. We’ll have you know that this platform has alone made possible, most of the small yet significant businesses to transform big dreams. People here turned their hobbies into a business! ( Or the other way around)

Instagram is one of the finest social media channels for companies who want to generate photos and video-related content for their target audiences. Get started with Instagram for your business from scratch here.

  1. The use of hashtags on Instagram is a popular way to reach the mass population.

  2. You can even go live on Instagram and engage with your audience on a personal level.

  3. Meme related posts are known to be very engaging! ( We love memes, who doesn't!)

  4. Bite-sized videos attract a larger audience since people don't enjoy watching very long videos.

  5. Why keep it only on insta? Promote your posts as much as you can by sharing your Page’s Instagram Link.

  6. Never overlook the responses you get from your audiences. Use user-generated content. This means re-posting stories of those people who try to promote your brand without seeking any payment. Let them become your Brand Ambassadors!

  7. Tag as many brands, locations, communities as you can!

What's the right social media platform for my business?

This Instagram post above from @jio catches the trend on flu and covid with Dolo tablets and connects with its mobile data offers. Check these brands that ruled social media marketing with killer examples in India.

6. Pinterest

Running an e-commerce business? Pinterest is the right option for you.

On a global scale, more than 454 million users are actively using Pinterest on a monthly basis, including young and old people of all genders.

Did you happen to know that quite a few pinners (Pinterest term for users) have purchased products because of Pinterest?

  1. This platform enables you to post and upload individual photos (like photos of your products) with short/long descriptions and a link to the product site.

  2. An upside to this platform is the in-built features that support on-spot shopping, making it convenient for various businesses to promote their products widely on the platform.

  3. Use of rich pins will provide better context to a product, service, articles, and pins, and you can even make use of their advertising and marketing features to reach more clients and customers. This is one of the easiest ways to drive traffic and attract your target audience directly to your product site.

IKEA is the best example of a global company that is using social media to its full benefit in novel ways. With more than 10 million viewers every month and more than 500,000 followers on the IKEA USA page alone, they definitely have put forth a great global presence in the market.

Now you know where to kickstart your digital campaign! So take a breather and then let the hustle begin!

If you wanna know more about how to Stand Out in this marketing competition, feel free to contact us whenever! Some of us are even what are called "Night owls" so need to worry about our availability.

Let us know what else we can do to help you better✌️

We Hope To See You Again. Ciao! 😎


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